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    Wear2Earn

    EZU Product Roadmap.
    This page is designed to explain the core product (Wear2Earn) behind EZU.

    It does not include all other additional activities in development including charitable contributions and activations, free mental health services for all holders provided by a third party, physical product activations, events and the IP development of the collection.

    Product
    Roadmap
    Technical
    Core team
    What is EZU?

    EZU is an NFT collection powering a Wear2Earn lifestyle application.

    With EZU enabled clothing, brands will be able to compensate their customers with a combination of exclusive rewards including achievements, NFTs and fungible tokens.

    Users will be able to buy and sell exclusive rewards, and any fungible tokens received will be sent to the user's in-app wallet, which will also have a swap function built in.

    By using EZU, brands will be able to more deeply understand and interact with their customers, while driving and measuring brand loyalty and post-sale analytics.

    Why is Wear2Earn the future?

    Wear2Earn is a scalable solution to mass experiential marketing that also provides not currently available levels of post-sale consumer data for brands in an innovative way, which enables self monetization.

    Activation Examples:

    An outdoor adventure brand puts bounties on all of your local hiking trails; throw on your gear and knock out all the trails with your friends and get rewarded for it.

    There is a local marathon happening; wear your fitness gear and complete the race for an exclusive brand reward!

    Wear your favorite outfit on a night out; enjoy rewards from all your favorite designers just for visiting largely populated places.

    How will it work?

    Using non-invasive NFC chips placed in clothing, EZU will be able to understand who, when, how long for and where a customer wears that piece of clothing.

    The EZU app will allow customers to check-in with what they are wearing, which we call a ‘Fit Check’.

    Each user will be able to set the level of data they’d like to share, which will correspond to the amount of rewards they receive. Privacy is in control of the user.

    Why would a customer want to use the EZU app?

    Why not? EZU will be designed to be so simplistic that it fits into your day to day life. You put clothes on everyday; why not be rewarded for it?

    Why would a brand want to implement EZU?

    EZU will enable brands to more deeply understand their customers' behavior. After a clothing item is purchased, brands lose all insight into how their products are being used.

    When are they being worn? How long for? Where are they being worn? Which items are used the most compared to purchased the most? By implementing EZU, brands will be able to quantitatively answer these questions.

    How will EZU NFT holders benefit from the Wear2Earn product?

    EZU NFT holders will receive an increased fungible token multiplier, governance access to the EZU app, exclusive access to NFTs physical drops by Wear2Earn enabled brands, discounts on Wear2Earn enabled products, access to all additional collection activities including free mental health services by a third party, events, access to physical product activations and more.

    Why is the EZU product team the right one to build a Wear2Earn app?

    A diverse mix of skills, experience and connections, the EZU team combines the best of web2 and web3. Zach and Kyle our product leads have just transitioned from working full time at Sandia National Labs together which has won over 140 ‘R&D 100’ awards. These are prestigious industry awards, considered to be ‘Oscars of Innovation’. At Sandia National Labs they were tasked with solving some of the most challenging technical problems we face involving national security, the green energy crisis, the microchip/microconductor shortage and more. Their experience with developing innovative solutions is exactly what EZU needs.

    From an industry experience perspective, Megan, a member of Red DAO, the world's first digital fashion focused DAO investing and participating in the emergent opportunities from dematerialized fashion, apparel trends powered by blockchain technology is the perfect fit. Megan has advised and consulted with Miami Fashion Week, top fashion brands and Fortune 500 companies. Megan has also been featured on CoinDesk, Yahoo Business, Yahoo Finance, Decrypt, Vogue Business and Forbes on her perspective around the future of web3 and fashion. As we build out EZU together, Megan will help guide, advise and connect EZU to anyone we need, while also helping lead us towards developing a product which meets both brand and consumer expectations.

    At EZU’s disposal is the team at Voltura Labs, who successfully planned, marketed, launched and has maintained Australia’s largest NFT collection by size and volume traded. At the product team's disposal is an in-house development team of dedicated and experienced web2 and web3 resources including strategists like Voltura (Lewis Gale), storytellers like BXNE (Adam Sullivan) and commercial experts like Nick Hughes Jones and James Manning.

    Combining Kyle, Zach, Megan and the Voltura Labs team, EZU is in the perfect position to execute on its Wear2Earn activation, strengthening the connection between brands and consumers.

    EZU Product Roadmap.
    Wear2Ezu FlowchartWear2Ezu Flowchart

    Product roadmap is currently in development and may change in future based on further R&D.

    Phase One
    Phase Two
    Phase Flowchart
    Technical Decisions and Discussions.

    At EZU we have already started developing Wear2Earn with a passive NFC chip that require no battery source or charging mechanism, instead they create an RF signal when nearby a phone, that in turn generates an electromagnetic wave that gives the device the power to transmit a signal in the required radio frequency range.

    We chose to develop with NFC chips because they have the ability to require two-factor authentication unlike RFID. While an RFID chip can be read and replicated very easily, a NFC chip is more secure, holding internal data in a small memory storage component that is protected from being read publicly. Therefore we are able to house a 32 bit private key inside this memory storage component, which can be used to encrypt messages that can only be decoded by devices that we allow. Similar to that of a standard SHA-256 handshake protocol.

    Pair Chart
    How will the NFC Chip communicate with the EZU App?

    We are already developing a secure cloud server which will store NFC tag information including EZU enabled product information and personal app setup information including a user's wallet address for example.

    The security of this cloud server comes from requiring a unique login to interact with the database. It uses a standard HTTP REST protocol, but will only allow an outside entity to receive/modify the data within the cloud server if the proper login is provided with the request. Additionally, this unique login will NOT be shared with the application’s user, as that would give them the ability to send a REST request from a separate device with potentially malicious intent.

    The server will be pinged on the initial NFC reading portion of the app, to verify a EZU Wear2Earn product is in range and that it belongs to the user

    Another secure cloud database will hold all the statistics collected by the EZU app which will be used to calculate rewards and achievements claimable by the user, including where the user walked, what they were wearing at the time and how far they traveled. The user will be able to control how much data is shared with the EZU app. Privacy is in control of the user.

    How will EZU handle data privacy?

    During this stage of research and development, we do not yet defined our data and privacy policies.

    However, we do know that we will address these policies and procedures with users safety and privacy in mind, while being as transparent as possible throughout the process.

    Most of the applications on your mobile device already collect an extensive amount of user data, we are aiming to provide you control of how much you want to share, when you want to share it and an ability to be rewarded for it.

    Updates on how EZU handles data privacy will be provided as the product continues development.

    How will EZU be able to scale with increased user adoption?

    By implementing a horizontal scaling strategy, we will be able to generate a system of servers that hold collected data in pieces, therefore allowing us to more reliably handle traffic. This would also require a ‘master’ database that holds all user data from start to present that would be used to generate the backend analytics for retail brands.

    How will we prevent abuse of the system?

    We are developing an algorithm that assesses each user's behavior based on the information gathered, which if required will prompt the user to do a ‘Fit Check’. This pop-up would show up as a push notification, and require the user to unlock their phone to enable our application to read nearby NFC chips.

    If all NFC chips are read during the ‘Fit Check’ then the app will continue to run in the background.

    Additional information will be interpolated from the ‘tracking’ aspect of the app.With a certain frequency the app will check the users location and compare it to their previous location, with a simple algorithm we can determine if the user walked there, drove or cycled as an example. This will allow brands to distribute rewards based on certain activities. As an example, driving for an hour on a highway should not be rewarded in the same way walking down Manhattan should be.

    Locations will be checked against a database (SEDAC Population Estimation Service) to determine how populous these locations you are walking around are. While this still has some notable issues and neglects things like concerts, sporting events, and other live events that create very populated areas, this interim solution can be used for the Phase 1.

    Could someone potentially bring their EZU enabled item in a bag and connect when prompted to ‘fake’ the system? Yes. But while some may do this, we see it as more cumbersome than just wearing the item and doing the same checks.

    Phase 2 will include a ‘reputation’ or ‘trust’ score, allowing users who we believe to see as low risk of ‘faking’ the system to be checked less.

    If the app reads multiple chips in close proximity, it will ask the user to move away from the other enabled clothing, preventing a user from wearing multiple pieces of EZU enabled clothing.

    Core Team
    Lewis Gale photo
    Lewis Gale

    Strategy

    Known as 'Voltura' or 'BAYC2745', Lewis Gale founded Psychedelics Anonymous - one of the most, if not the most traded Australian $ETH NFT project to date. Lewis has since become one of the most well respected innovators within the NFT space. Featured on NFTnow, TheDrop, Dancing Astronaut, NFT Evening, Music Essentials, Altcoin Buzz, & NFT Catcher.

     @BAYC2745
    Megan Kaspar photo
    Megan Kaspar

    Product Strategy / Partnerships Lead / Advisor

    A member of Red DAO and director of Firstlight. Megan was the first person to ever wear digital designer fashion (Fendi) on a publication and the first person to wear NFT digital fashion on live TV during Yahoo! Finance Segment.

     @megan_kaspar
    Kyle Guin photo
    Kyle Guin

    Product Manager

    Kyle is a serial entrepreneur who exited his previous company. Recently he has spent his time as a government contractor, where he helped win over $10m in federal funding to help transfer government-developed technologies into the private sector. He recently transitioned his full-time focus to building in web3.

     @KyleGuin
    Zach Kirch photo
    Zach Kirch

    Lead Engineer

    Zach holds 3 degrees from U of A in electrical & computer engineering, optical engineering, and mathematics. For the past two years, he has worked as a software engineer at Sandia National Labs; his work revolved around advanced satellite systems. He recently transitioned his full-time focus to building in web3.

     @ZachKirch
    DotDotDash photo
    DotDotDash

    Creative Partner

    An award winning innovation agency leading the intersection of technology and culture who have a expert track record working with Calvin Klein, TikTok, The North Face, HBO, Pharrell, Ivy Park (Beyonce) and Disney to name a few.

     @lovedotdotdash
    Nicole Behnam photo
    Nicole Behnam

    Community Activator

    Nicole Behnam is the founder of discussion platform Beyond, Web3 advisor, interviewer, NFT space personality, & educator. She is passionate about promoting positive values, financial literacy, building meaningful relationships, and connecting people.

     @NicoleBehnam
    Ann McFerran photo
    Ann McFerran

    Product Advisor

    Beauty innovator and entrepreneur, Ann is a Forbes 30 Under 30, top 100 female founder who created Glamnetic which did US$50m in revenue in their first year and secured partnerships with Ulta, Sephora, Nordstroms and Urban Outfitters..

     @akmcferran
    Adam Sullivan photo
    Adam Sullivan

    Creative Advisor

    Adam is a storyteller connecting people to products through interactions that attract rather than interrupt. Bxne creates meaningful reasons for people to love brands by shaping experiences which grow and engage audiences.

     @bxneNFT
    Fran Saycon (@fsaycondev) - Fullstack / Web3 Dev & Architect. Founder & Director @ http://reactjs.org.ph/. FT Engineering Manager || PA/EZU NFT Dev. DM me for dev consultations/work! I leave hidden signatures like these for the sites I make. I handle the whole frontend for this one; Visit my blog. https://fsaycon.dev. Do drop a follow! :D