This page is designed to explain the core product (Wear2Earn) behind EZU.
It does not include all other additional activities in development including charitable contributions and activations, free mental health services for all holders provided by a third party, physical product activations, events and the IP development of the collection.
EZU is an NFT collection powering a Wear2Earn lifestyle application.
With EZU enabled clothing, brands will be able to compensate their customers with a combination of exclusive rewards including achievements, NFTs and fungible tokens.
Users will be able to buy and sell exclusive rewards, and any fungible tokens received will be sent to the user's in-app wallet, which will also have a swap function built in.
By using EZU, brands will be able to more deeply understand and interact with their customers, while driving and measuring brand loyalty and post-sale analytics.
Wear2Earn is a scalable solution to mass experiential marketing that also provides not currently available levels of post-sale consumer data for brands in an innovative way, which enables self monetization.
An outdoor adventure brand puts bounties on all of your local hiking trails; throw on your gear and knock out all the trails with your friends and get rewarded for it.
There is a local marathon happening; wear your fitness gear and complete the race for an exclusive brand reward!
Wear your favorite outfit on a night out; enjoy rewards from all your favorite designers just for visiting largely populated places.
Using non-invasive NFC chips placed in clothing, EZU will be able to understand who, when, how long for and where a customer wears that piece of clothing.
The EZU app will allow customers to check-in with what they are wearing, which we call a ‘Fit Check’.
Each user will be able to set the level of data they’d like to share, which will correspond to the amount of rewards they receive. Privacy is in control of the user.
Why not? EZU will be designed to be so simplistic that it fits into your day to day life. You put clothes on everyday; why not be rewarded for it?
EZU will enable brands to more deeply understand their customers' behavior. After a clothing item is purchased, brands lose all insight into how their products are being used.
When are they being worn? How long for? Where are they being worn? Which items are used the most compared to purchased the most? By implementing EZU, brands will be able to quantitatively answer these questions.
EZU NFT holders will receive an increased fungible token multiplier, governance access to the EZU app, exclusive access to NFTs physical drops by Wear2Earn enabled brands, discounts on Wear2Earn enabled products, access to all additional collection activities including free mental health services by a third party, events, access to physical product activations and more.
A diverse mix of skills, experience and connections, the EZU team combines the best of web2 and web3. Zach and Kyle our product leads have just transitioned from working full time at Sandia National Labs together which has won over 140 ‘R&D 100’ awards. These are prestigious industry awards, considered to be ‘Oscars of Innovation’. At Sandia National Labs they were tasked with solving some of the most challenging technical problems we face involving national security, the green energy crisis, the microchip/microconductor shortage and more. Their experience with developing innovative solutions is exactly what EZU needs.
From an industry experience perspective, Megan, a member of Red DAO, the world's first digital fashion focused DAO investing and participating in the emergent opportunities from dematerialized fashion, apparel trends powered by blockchain technology is the perfect fit. Megan has advised and consulted with Miami Fashion Week, top fashion brands and Fortune 500 companies. Megan has also been featured on CoinDesk, Yahoo Business, Yahoo Finance, Decrypt, Vogue Business and Forbes on her perspective around the future of web3 and fashion. As we build out EZU together, Megan will help guide, advise and connect EZU to anyone we need, while also helping lead us towards developing a product which meets both brand and consumer expectations.
At EZU’s disposal is the team at Voltura Labs, who successfully planned, marketed, launched and has maintained Australia’s largest NFT collection by size and volume traded. At the product team's disposal is an in-house development team of dedicated and experienced web2 and web3 resources including strategists like Voltura (Lewis Gale), storytellers like BXNE (Adam Sullivan) and commercial experts like Nick Hughes Jones and James Manning.
Combining Kyle, Zach, Megan and the Voltura Labs team, EZU is in the perfect position to execute on its Wear2Earn activation, strengthening the connection between brands and consumers.